GOODBYE SACRAMENTO (APRIL FOOLS)
It’s moments like this that make my job the hardest. On one hand, I get to be the first person to break a piece of news that will have a lasting impact on Sacramento for years after I’m gone. On the other hand, it is news that makes me want to leave Sacramento and go where ever the content of this news travels.
Ladies and gentlemen, it is with a heavy heart that I write: Unseen Heroes is refocusing its efforts and moving to Arga, Kansas.
I spent some time with the team as they packed up the last of their belongings to get to the details on the move, and hear the news straight from the heroes themselves.
“It was an extremely hard decision for sure,” Roshaun Davis, co-founder of Unseen Heroes says as he stares down into a box full of old event memorabilia. “But even harder than the decision to move, is how we’re going to physically pack up all of these events into this small passenger van.”
Small brown moving boxes surround the truck in the back of an alley in Oak Park where the agency once had its headquarters and pop up shop: DISPLAY: California. A few members of the Unseen Heroes team, Josh Sanchez (also known as the infamous JMANN on social media) and Intern Blu Navarette, help load the vehicle.
“Well this sucks,” Navarette said under his breath when Davis walked away.
“It’s more like your job is popping down.” Sanchez (or JMANN if you’re social) said looking at Navarette with a somewhat reassuring look on his face as he carries boxes out of the pop up retail store front.
The Unseen Heroes team have been responsible for a lot of what they self-describe as downright crazy event activations over the last eight years. What makes a successful event agency pack up and move its operations to a small midwest town with 259 residents?
“We’re cashing in on the cowtown lifestyle that outsiders assume Sacramentans are accustom to living.” Davis said.
I tried calling the cattle in Arga for a response on the newest addition to their town, but got no response.
But the biggest question on the hearts and minds of most Sacramentans is simple: what does this mean for us? To which, Davis simply stated, “There are only two types of events in the world. Those that happen and those that don’t.”
And lucky for us, there is one more Unseen Heroes event happening before the agency rides off into the sunset and onto greener pastures.
Tomorrow the Midtown Farmers Market have teamed up with the Midtown Business Association to add another half block to the already bustling market. Festivities kick off at 8am and will go until 1pm. For detailed information on the expansion, click here.