JAYJAY 15 YEARS NEW
Beth Jones and Lynda Jolley are captivated by what they’ve coined as “slow art.” For the two friends turned co-founders of JAYJAY art gallery, an artists’ process speaks volumes to them even in the quiet surroundings of their east Sacramento gallery.
With a common passion for collecting contemporary fine art paired with prior gallery experience, the two say they naturally developed a deep respect for the time that’s dedicated to each piece of work. Everything from a dramatic brush stroke to the vivid scenes created with graphite on paper, both Jones and Jolley discovered a career in noticing fine detail.
“I love the artists’ process,” Jones explains. “I love the varied use of materials and being able to look closely at something that someone spent hours making.”
JAYJAY began showcasing art in a small storefront on Franklin Boulevard in 2000 where they entertained art enthusiasts during Second Saturday evenings. Yet, Jones and Jolley’s entrepreneurial spirits quickly outgrew the petite space and moved into a 2,000 square-foot location in the east Sacramento neighborhood.
Since its move to a larger gallery in 2002, JAYJAY’s keen eye for talent and adoration for museum-track artists organically shaped its current stable of more than 20 artists in the areas of painting, photography and sculpture. Today, JAYJAY’s roster includes regional and nationally respected artists like sculptor Roger Berry, water color artist Ellen Van Fleet, digital media artist Koo Kyung Sook and more.
“We’ve both had galleries before this and have watched the Sacramento art scene’s ebb and flow,” Jones says of the gallery’s longtime career.
“We’ve always been a little more towards a museum in terms of installation. But, what we’re trying to do with [JAYJAY], as far as atmosphere, is to show art and to really present the work more casually,” she adds.
At this time, Jones and Jolley look forward to JAYJAY’s 15-year anniversary celebration and the gallery’s latest move into an even larger location at 5524 B Elvas Ave., which is just across the parking lot from its former gallery.
JAYJAY will celebrate its new location with its first exhibition titled, “Reboot,” which symbolizes the rejuvenation of the gallery and its new direction.
“’Reboot’ is a group-show featuring our expanding stable of artists,” Jones explains. “Our hope for our future is we’d like to stay true to our vision from the past, but maybe tweak it a bit for our future.”
The new space not only provides 2,500 square-feet of possibilities for JAYJAY’s artists, but also more versatility to showcase large pieces and even the ability to alter the layout of the entire gallery with its moveable walls.
With more than 15-years experience as avid contemporary art collectors, gallery owners and consultants for creativity, Jones and Jolley invite art devotees of all facets to join them outside the confines of “the grid” in hopes of rejuvenating everyone’s love for creativity.
“I would like people who haven’t taken the long, two-minute drive off the grid to come over and introduce themselves and become a part of the community,” Jolley says. “I would like to capture the excitement of Downtown and drag it, kicking and screaming over to east Sacramento.” (Laughs)
Join Beth Jones and Lynda Jolley to celebrate JAYJAY’s 15-year anniversary and grand opening exhibition on Thursday, Sept. 15 from 5 p.m. to 8 p.m. with music provided by a surprise DJ and refreshments for attendees.
Steph Rodriguez is an award-winning journalist who keeps a close eye on the food, music and art scene in Sacramento. She crafts stories that mirror the vast and diverse culture of the region.